Privacy Policy

1. Introduction and Scope

This Privacy Policy ("Policy") governs how Advaitha LLC ("Company," "we," "us," "our") collects, uses, discloses, and safeguards information when you use the Itemli Mobile application ("App"), including all associated features, services, and content accessible through the App (collectively, the "Service").

What is Itemli?

Itemli is an AI-powered home inventory and resale application that helps users catalog, track, and manage their personal belongings through image recognition and intelligent categorization technology.

Scope of This Policy

This Policy applies to:

All users of the Itemli Mobile App (iOS and Android)
All information collected through the App or associated services
All interactions with our servers, APIs, and third-party integrations

Important Notice

Please read this Policy carefully. By accessing or using Itemli, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our privacy practices, please do not use the Service.

2. Information We Collect

2.1 Information You Provide Directly

Account Registration

Full name, email address, phone number
Account credentials (username/password)
Profile picture or avatar
Account preferences and settings
Billing and payment information (processed by third-party payment processors)
Additional profile information you choose to provide

Inventory Data

Photographs and images of personal belongings
Item descriptions, quantities, conditions, and estimated values
Location data (rooms, storage areas within your home)
Purchase dates, receipt information, and price history
Warranty information and serial numbers
Custom tags, categories, and classification data
Notes and personal observations about items

Communication

Messages you send to our customer support team
Feedback, reviews, and suggestions you provide
Communications regarding customer support inquiries
Forum posts, community discussions, or user-generated content

Resale and Transaction Data (if applicable)

Listings you create for items you wish to sell
Transaction history and completed sales
Buyer/seller ratings and reviews
Shipping and delivery addresses
Payment information related to resale transactions

2.2 Information Collected Automatically

Device Information

Device type, model, and operating system version
Unique device identifiers (IDFA, Android Advertising ID)
Device settings and configurations
Mobile network information
Device storage and memory information

Usage Data

Features and functions you access within the App
Time spent on specific pages or features
Search queries and filter preferences
Clicks, scrolling, and interaction patterns
Session duration and frequency of use
App crash reports and performance data
Pages or screens visited and their sequence

Location Data

Precise geolocation (GPS) only with your explicit permission
Approximate location based on IP address
Location history of inventory categorization (e.g., which room items are stored in)
Your home location (if you choose to provide it for organizational purposes)

3. How We Use Your Information

3.1 Service Delivery and Core Functionality

Creating and maintaining your account
Processing image uploads and AI analysis
Organizing and cataloging your inventory
Generating reports and insights about your belongings
Enabling search and filtering functionality
Calculating estimated values of items
Facilitating resale transactions and listings

3.2 Communication

Sending transactional emails (account confirmations, password resets, receipts)
Responding to customer support inquiries
Sending important service notifications and updates
Notifying you about changes to this Policy or our Terms of Service
Sending security alerts and account activity notifications

3.3 Security and Legal Compliance

Preventing fraud, misuse, and illegal activity
Detecting and combating unauthorized access
Enforcing our Terms of Service and other agreements
Protecting our intellectual property rights
Responding to legal requests and law enforcement inquiries
Complying with legal obligations and regulations
Conducting security audits and vulnerability assessments
Investigating suspicious account activity

5. Data Security

5.1 Security Measures

We implement comprehensive technical and organizational security measures to protect your information:

Technical Safeguards

TLS/SSL encryption for all data transmitted between your device and our servers
AES-256 encryption for sensitive data stored on our servers
Firewalls, intrusion detection systems, and network segmentation
Role-based access control and multi-factor authentication for employees
Segregation of user data and environments

Administrative Safeguards

Regular security awareness and privacy training for employees
Vetting of personnel with access to sensitive data
Non-disclosure agreements with all employees and contractors
Regular internal and external security assessments
Incident response procedures and breach notification protocols

5.2 Important Limitation

While we implement robust security measures, we cannot guarantee absolute security of your information. You use the Service at your own risk, and you are responsible for maintaining the confidentiality of your account credentials.

6. Your Privacy Rights

6.1 General Rights

You have the following rights regarding your personal information:

Right of Access: Request a copy of the personal information we hold about you
Right to Correction: Request correction of inaccurate information
Right to Deletion: Request deletion of your information (subject to legal exceptions)
Right to Portability: Request your information in a portable, machine-readable format
Right to Object: Object to processing of your information for certain purposes
Right to Withdraw Consent: Withdraw consent for processing based on your consent
Right to Restrict Processing: Request restriction of processing in certain circumstances

6.2 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including rights to know, delete, correct, opt-out of "sales" or "sharing", and limit use of sensitive personal information.

6.3 European Privacy Rights (GDPR)

If you are located in the European Union, United Kingdom, or other jurisdictions with similar laws, you have comprehensive rights under GDPR and equivalent regulations, including enhanced protections for data transfers and the right to lodge complaints with your data protection authority.

7. Account Deletion and Data Retention

7.1 Deleting Your Account

You may choose to delete your account and associated personal data at any time directly within the App.

7.2 How to Delete Your Account

To delete your account:

Open the Itemli app and navigate to More > My Account.
Under Advanced, tap Delete Account.
Confirm the action to complete the deletion request.

7.3 Data Retention Following Deletion

Upon confirmation of your deletion request, your account will be immediately deactivated. We will permanently delete or anonymize your inventory data, photographs, and profile information from our active databases within thirty (30) days, except where we are legally required to retain certain transaction or compliance data for a longer period.

8. Children's Privacy

8.1 Age Restrictions

The Service is NOT intended for children under the age of 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will delete the information promptly, terminate the child's account, and notify the child's parent or guardian.

8.2 Compliance

We comply with the Children's Online Privacy Protection Act (COPPA), GDPR's special provisions for children, UK ICO guidance, and similar laws worldwide.

9. Contact Information

9.1 Privacy Questions

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Advaitha LLC.

Privacy Team

📧 Email: info@advaitha.ai

🌐 Website: https://advaitha.ai

📬 Address: 25443 Planting Field Dr, South Riding, VA 20152 USA

9.2 California Residents (CCPA/CPRA)

California residents may submit requests via email to privacy@Itemli.com or by mail. We will verify your identity before fulfilling your request.

10. Privacy Policy Updates

10.1 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated Policy on the App with a new "Last Updated" date, sending you an email notification if the changes significantly affect your privacy, or requiring your consent to new terms if required by law.

10.2 Continued Use

Your continued use of the Service after changes become effective constitutes your acceptance of the updated Privacy Policy.

Itemli Mobile - Privacy Policy